The following article ran in the February 2005 edition of the Spokes Newsletter
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If You Don’t Care Where You’re Going….
                                         Any Road Will Get You There


Not long ago I had a new client tell me that if not for the audit letter they received they would of
continued to go along status quo not caring what the balance was in their Trust Account, who was
sweeping what, or who was taking monies, only caring that it was never overdrawn.  With a five
thousand dollar “float” in the account (or so I was told) this theoretically should have never been a
problem.  However, not only did we discover many errors in sweeps, but the actual balance which
should of resided around the 5,000 dollar mark, was actually depleted down to 450.00.  It would take
too long to go into detail as to where the money went as there were mistakes by many.  The one thing
that came out of this exercise was the understanding that the Trust Account - although by theory
should have a running zero balance or whatever the beginning balance is - actually has too many
transactions running in and out that tests the laws of probability guaranteeing that mistakes both big
and small will happen.

After further review (to borrow an NFL quote) I came to the conclusion that most of the agency owners
I work with don’t treat their Trust Accounts as their Inventory.  When I brought this up I was given
funny looks, “Inventory? What Inventory?” “It’s just a Trust Account that is the company’s monies, not
mine.”  I then decided to give this idea even more thought, but kept coming back to the same
conclusion.  In the Insurance industry there are mostly intangibles, the largest being the cash that is
collected on premiums and down payments.  Without these collected monies, there would be no
commissions to run the business.  Thus making the collected premiums, down payments and add-
ons, in essence the inventory of the business.  

Tracking the Intangible Inventory

Imagine if you would for a moment the thought of going to your local grocery store.  Its busy, lets say
Thanksgiving season, and the lines are long.  The checkers are all feeling the rush and the pressure
of those waiting in line.  But wait, soon the lines starts moving faster, how could this be you ask
yourself.  You reach the front of the line in no time discovering that your friendly checker is not even
worried about scanning the items anymore, they are going directly from the convenient conveyer belt
right into your bag, be it paper or plastic.  The bags are full in no time and you’re on your way, not
paying a thing, because hey, the checkers were busy, the lines were long and time was short.  “Don’t
worry about it,” your friendly checker says, “The owners have plenty of money anyway, and your
hundred dollars isn’t going to matter.”  Crazy I know, and undoubtedly would never happen.  So why
then do so many in the Insurance business let this happen with their trust accounts?

Lets picture this, it’s a busy Monday or Friday and the people are seated 3 deep in the office.  Each
agent is busily doing their best to get the people in and out.  Policies written, payments taken, Tow
Packages sold, endorsements dealt with, etc.  Monies are taken, but its just to busy to write that inner
office receipt so they hand out the company website receipt, not bothering to see if the website
dollars match up with what was actually received.  It’s been a hectic day and everyone of course is in
a hurry to hit the road.  The deposit needs to be put together so all the checks, cash, money orders,
etc are all rounded up and compiled into a deposit, all the money is there or so it would seem, as
there is nothing to match it too.  The money makes it to the bank, another day down, with the next day
sure to be just as busy.  I’m sure we can all see the problem with this picture and the reality that lies
therein.

Some folks wont look up until they lay flat on their backs

If your agency resembles this at all don’t fear there is hope.  First let me say congratulations on being
this busy; these problems are much easier to fix then generating the additional business.  Secondly
though, these problems must be controlled before they turn into a nightmare.  Your Inventory must be
controlled, checked, and double checked to insure that the companies’ monies are theirs, and your
money is yours and not theirs too.  My mentor in the accounting field used to tell me that “some folks
wont look up until they lay flat on their backs” which always made perfect sense to me, just not in the
way it was intended!  Don’t let your Trust Account get out of hand and have you lying on your back
wondering what went wrong.  Call us today to help – remember your not alone, there’s nothing we
haven’t seen either going in or coming out of Trust Accounts.  
The following article ran in the January 2005 edition of the Spokes Newsletter
2005 Resolutions - To Finally Balance the Trust Account

Being Audit Worthy with your Trust Account(s) is more important then ever, especially with the
crackdowns being performed by various States commission Auditors.  We’ve all heard the horror
stories of the agency fines and revoking of licenses that have been levied upon agents and their
agency owners for misappropriation of trust funds, mishandling of funds, etc., etc.  If you haven’t - I’ll
tell you that they are all true.  Take a minute and visit your states insurance commissioners website
and look at penalties and fines that have issued this past year to get a surprising education.  
Fortunately though, there are more owners out there that understand the importance of proper
handling of the trust funds and deal with them accordingly and by the law.  I have found though that
most agents & owners are confused when it comes to what the law actually states or what steps they
should be taking to insure that they themselves never land on the states “Bad List”.

Dollar in, Dollar out, what makes this so very difficult

With the age of electronics came the age of EFT’s and the desire to be paperless.  Everyone in the
business is familiar with this process.  You take a payment from the customer; the payment is
uploaded on the company website, the money is deposited into your trust account to later be swept
out by the company.  Dollar in, Dollar out –Simple - or so it would seem.  The agencies that I’ve dealt
with tend to incur problems in either the depositing of the funds, the receipting of the funds, or the
actual balancing of the account.  All of these issues can be resolved by putting these basic tasks
into place:

1.        A proper receipting system needs to be in place.  This can consist of anything from hand
written deposits to a full-blown management system, or something in between. Receipting each
dollar taken however is the key.
2.        Deposits being made daily that can be balanced with the receipts written for the same time
period, insuring that every dollar brought in does indeed go to the trust account and doesn’t
mysteriously walk away.
3.        Payments taken that are going into the trust account are uploaded immediately to the
companies’ websites.  This insures that the proper payment is taken alleviating short falls in your
account.
4.        Quick response to NSF’s.  It’s your money that should be collected from the client or refunded
from the company if it has been swept.  Very important to stay on top of these items as they can
snowball if left unattended.
5.        Balancing of the trust account.  Proper balancing of the account needs to be done monthly
upon receipt of the bank statement.
6.        Proper follow up on items or errors on statement.  Double Sweeps by companies, over and
under sweeps, non sweeps (possible lost commissions), NSF’s, missing deposits, etc.  All need to be
dealt with in a timely manner.  The money belongs in your trust account, if taken mistakenly by a
company it is still due to your account, by law.

By implementing these simple tasks your account can be clean and audit worthy, giving you peace
of mind throughout the year.  

Average yearly savings 4,000 – Average cost of service 3,600 – seems like a no brainer

In early 2000 I was fortunate enough to be able to help a friend in need that was going through a
nasty audit.  He had recently purchased his agency from an owner who never balanced their trust
accounts, and did not keep required records.  Having an accounting background I volunteered to
help him get through the audit.  After hours of working together we developed a receipting system
that’s very user friendly and windows Access Database driven.  This was all they needed to insure
proper receipts were issued.  I then took his trust accounts and balanced them as well as could be
expected (after 3 years of never being balanced).  Once the auditor saw the changes that had been
put in place my friend was able to walk away without any penalties. Seeing the need in the industry I
started my business, In-Trust Accounting, dealing solely with Trust Accounts.  We have been very
fortunate to grow from one client in 2003 to 26 offices throughout Washington State, by offering
valuable services at a more than affordable price. Having been told of the need for our services in
many locations throughout the US, by both agency owners and company sales reps, we have
decided to expand and help more agencies have clean - audit worthy trust accounts, as well as
Peace of Mind.


“Your service has been invaluable to this agency. In addition to saving me hours per month verifying
EFT’s made by the insurance companies, you have actually saved me money by finding mistakes
made by the agency or insurance companies withdrawing monies which do not belong to them.  
Over the course of 2004 In Trust Accounting has helped recover more than $4000.”
                                                                       Dan – Kirkland, WA

“You have put my mind at ease just knowing that someone who has the knowledge of the way the
insurance accounting system works can balance and reconcile the books.  It has saved me hours,
and I do mean hours every month in which I can use my time elsewhere, I will continue to use your
services as long as you will put up with me.”
                                                                       Kea – Spokane, WA

EFT’s aren’t the enemy, Companies aren’t the enemy, and the bank isn’t your enemy – Not
balancing your Trust Account is.

All agency owners spend sufficient time in balancing their Operating Accounts, of course this is
where the commissions are and the bloodline of the business is.  The Trust Account must be treated
as an equal though; because if not tended it can suck your resources dry, as well as lead to the
aforementioned audit nightmares.
 
I’d love to be able to show you what we could do for you, and help in any and all areas where your
Trust Account is concerned.  

Please visit our website at www.InTrustAccounting.com for much more information or email me at
Tony@InTrustAccounting.com or if preferred, please call (509) 869-3752.